Free Marketing Plan
The author: Tom Poland started his first business 31 in years past and has gone on start and sell multiple businesses including two that she took international. Since 1995 he’s trained over hundreds and hundreds of business owners in virtually every English speaking country on the globe on how to get more clients and earn more money by helping lots more people. In this article he reveals the seven strategic questions he asks business people to answer when creating their marketing plan. More training resource is found at www.8020Center.com/FreeMarketingPlan/.
Marketing plan services
As well as spent time and effort developing a Marketing Plan to then experience disappointment and frustration because it made zero difference within your business performance?
Marketing plan services
Which may be because no one stated about the seven critical strategic questions that must be answered in order to create a really effective marketing plan. Here’s a fast overview of those questions.
Q1: Precisely what is your Ideal Client Profile and what's their Specific Unmet Need?
You should develop a simple description of your Ideal Client and what they want. And ideally the “what they want” part is really a need that they can’t get met someplace else.
As an example here’s my Ideal Client Profile: English speaking business owners who are comfortable with the web and who want an advertising plan that is designed specifically for small business and that’s actually highly effective to bring in new clients.
Another example coming from a client: Fast food restaurant owners in the Asia Pacific region who wish to increase their sales and profits through smarter sales software analysis.
Q2: What’s your Bold Promise?
One way of asking this is “what does my Ideal Client have to hear in order for these phones want to buy my product/service?”
As an example: as a business owner which in the follow value propositions do you find more motivating?
“We show you how to grow your business”
Versus
“Increase profits and profits by 50% within half a year - or you don’t pay”
The next one is the hands down winner because it’s a bold promise, it includes a specific numerical benefit and it adds a guarantee. That combination is a Kick-Butt formula so be aware.
Q3: Where do my Ideal Clients spend time?
Now you need to evaluate what your Ideal Clients watch, who they pay attention to, what they read, which meetings they are going to, which clubs or associations they're members of, which other businesses have them in their network, which websites they visit and what they search for on Google when they are looking for your type of products or services.
The reason is obvious: as soon as you where your Ideal Clients go out then you can direct your bold promise for many years with direct offers including free trials, special prices, bonus goods and so forth.
Q4: What’s your Black Jellybean?
There isn't any such thing as liking black jellybeans. You can either love them or you hate them.
Similarly, you'll want to figure out that what you offer, your Ideal Client will cherish and create/adjust/refine a product/service accordingly. And in creating something that your Ideal Client will enjoy, probably means that there’s a whole bunch of people who hate it.
As an example: in my business I work with clients almost exclusively on-line. My clients love the truth that they don’t have to go meet with me, that they are one click away from being straight back to work and that they don’t need me in their offices or factories.
Naturally, you can find others who would work with me at night if only I would visit them one on one, three dimensionally.
And so my on-line technique is a Black Jellybean - people either adore it or hate it.
Another example: rapid Beauty House offers 10 minute haircuts for $20 for females! For every 8 girls that hate that idea there are two who love it. And in a city of fifteen million individuals who 2 out of 10 results in a whole lot of women!
Strategic Question #5: After that your Funnel seem like?
Imagine a Funnel, wide at the top and becoming narrower as is goes downward. A Funnel represents a number of product/service offerings that are free at the pinnacle and then increases in price because you descend down the Funnel and its design is a critical part of any effective Marketing Plan.
As we discussed the Funnel starts at the top with free stuff in addition to being people descend along the funnel there are a lesser amount of them but they are spending more together with you.
All too often business owners are trying to sell that Core Offering Product without romancing, seducing and engaging prospects with great added value free stuff first.
You need to think about what you can offer for free, that if a person grabbed advertising, they would be qualifying themselves as a likely client.
For example: I offer a free Marketing Plan training course. It runs over 30 days and contains a complete detail by detail training system for arranging a truly effective Marketing Arrange for a business owner.
I provide the training course for free since the prospect can get great value from me and never having to risk anything more than a couple of hours.
I know that an adequate amount of the people who do that course will descend into the next level of my Funnel and (wisely) accept my two month free trial version for my Killer Marketing Club the industry great example of the “Easy Entry Level” product through the chart above.
And an adequate amount of the people who join the Killer Marketing Club go on to invest in something different and so on.
Other examples and ideas for Free Added Value option: free trial offer period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting.
Patience Free = Millions
Never underestimate the power of free!
Strategic Question #7: Which Streams do you want to tap into?
A Stream is the term for a source of prospects. I’ve identified approximately sixty different locations that most businesses could possibly get qualified leads from.
Your Marketing Plan should start off by listing at least ten different lead generation sources that you will start work with initially.
You take the one place that you think it'll be easiest, cheapest and fastest to obtain leads and you put something in place for getting your message to that place and you then measure the results and when necessary, you refine the sale until you have a proven marketing system that brings in a predictable stream of new clients.
And then you perform the same for the next system and the like until you have layered ten proven marketing systems along with each other.
At that point you’ll possess a flow of new leads and new business.
Conclusion
If you want a proven, easy-to-follow, no-nonsense, in depth training system for creating a highly effective Marketing Plan for your organization then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free.